Commercial exhibitions, also called trade fairs. In this day and age, they are widely recognized as one of most effective ways for doing business. As a cost-effective and face-to-face means, trade fairs allow showcasing service, product and targeting market audiences in one time and one place.
With the prevailing of trade fairs and increasing exhibitors, capturing visitors to exhibition stand shares more importance. Successful business in the trade fairs has to begin with getting visitors to your stand. Here China Flag Maker offers several tried-and-tested tips for grabbing attention from exhibition audiences in the trade fairs.
1 Entertainment
Entertaining your customers, which is undoubtedly an extremely wonderful way to catch initial attention. You can hire some dancers or singers to give a good performance in the trade fairs. Not only does it draw more attention but also create a relaxed and happy atmosphere for exhibitors and visitors.
2 Coffee or tea
Offering a hot tea or coffee, biscuits or dessert to the visitors smilingly. A nice hot drink gives you time to engage the visitor in conversation when they wait for it to cool. The biscuits and dessert presents your kind to visitors who are a little hungry after staying in the trade fair for one or two hours.
3 Amazing designs
To be creative in designing your stand and placing your products as well as choosing promotional tools such as Custom Table Flags with vibrant colored designs and Custom Backpack Flying Flags printed brand-emblemswhich would capture customers’ eyes spectacularly.
4 Invitations
To distribute invitations to the prospective customers who are standing in front of your booth.The invitations can increase your opportunities to make a successful business.
5 Good demonstration
Introducing or demonstrating your products to visitors in action friendly and enthusiastically.
6 Live twitter
Communicating with visitors through displaying a live Twitter feed. Visitors can follow your twitter and ask questions to your team. Thus, you can deliever more detailed information to your visitors.
7 Videos
Video can be an extraordinarily excellent way to catch and maintain visitors’ attention since it offers an overview of your latest and best product, company information and service.
Be sure to present email and contact information of your company in the video, which also increase follow-up contacts and find more potential customers for your corporations.
8 Following up and contact
Although engaging the visitors to your stand are considerably critical, following up your new customers within a few days after trade fair never take second place.Researches indicates that the best time to keep contact with customers is within three days.
Besides, questionnaires should be hand out during the exhibition. Not only can you collect more customers information from it but also have a good understand of some important data, such as the areal distribution of exhibition audiences, distribution of industries and their expectations of product, service and corporations.
Investing your exhibitions may be costly, but good consideration in attracting visitors, engaging them and following up can deliver high rewards. So be sure to have a good plan and preparation about your exhibition, if you got it, your return on investment could be increased significantly.
Thanks for reading this far ! Let us know if you have other tips for attracting visitors to exhibition stand in the comments below!
